business, it is useless to
be a creative original
thinker unless you can
also sell what you create.
Management cannot be
expected to recognize a
good idea unless it is
presented to them by a
good salesman".
David M. Ogilvy
All too often, executives have failed to think through the
organizational sales process. They hire great people and
then put them out in individual trenches to function like
basket weavers, toiling away independently, fighting for all
they're worth. If the organization doesn't work to make sales
easier for them, believe me, it won't be! In companies where
salespeople are competitively ranked, it is actually against
their interests to share best practices or to help each other!
“We are in business to help you improve the efficiency and
effectiveness of your sales team. By doing so you will have
more control over your sales process and a comfort level
that you know where you are going.”
Daniel Kenyon, President and Founder of Gray Hare Sales and Consulting.
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