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consulting by developing sales and marketing strategies that help our
customers grow their business. We work with a broad range of vertically
aligned companies in a boutique manner thereby providing an attention to
detail and quality of service unsurpassed in our market. Gray Hare Sales
works with your executive management, sales, marketing and customer
service departments to identify and develop 6 key components of your
business:
1) Business Plan Development. If you're serious about the success of your
business, then you need to find ways to give yourself every advantage you
can over your competition. One strategy that I can almost GUARANTEE your
competitors haven't tried is building customized blueprints that outline
exactly how their businesses will succeed. The process of writing a
business plan for your company can be a crucial step in getting your profits
to where you want them to be. Whether you are a start up, emerging or
established organization looking to launch a new product a solid business
plan is a must.
2) Business Value Mapping. We provide a fresh look at the value your
product and services provide to your customers by developing a simple yet
powerful matrix that can / will define your value add message to your target
accounts/prospects. By completing this exercise you will have a clearer
understanding of where and how you should be spending your marketing
and research dollars and defining / developing your sales strategies and
process. With this analysis we can develop a complete business plan with
go to market strategies that can then be used to finalize product launch or
confirm/refine current marketing and sales strategies. Based on your
direction these business plans can be used to present to various capital
raising organizations such as banks, angel investors, venture capital, and
IPO offerings.
2) Market Research. Can you afford not to? Once your value map is
completed we work with customers to define their markets. The value map
will allow you to be very specific in your research that often uncovers new
and exciting revenue generating avenues not thought of before.
3) Competitive Analysis. Gray Hare as a 3rd party organization can provide
an invaluable service by actually talking to your competitors to determine
how they provide information, present their solutions, develop their
proposals and manage the customer sale and on going customer support.
At the same time we also provide the same service but target your own
organization for a comparison study. This is an valuable exercise to see
how well you stack up against your competition.
4) Sales Process Engineering. Do you really know what is going on in your
sales department or do you rely on subjective “gut” or “feel” from your sales
folks? Are you focused only on activity criteria: example, the number of times
the phone is dialed, the number of times the phone rings before customer
service answers it, the number of hours of "face time," or proposals issued
per week? We break down the various components of the sales process to
determine the metrics that make up successful sales. By linking the sales
process to the marketing message that came from the value map we can
develop powerful new tools for your sales team to deliver the “goods”.
5) Sales Training. No matter the length of service as a sales professional
you can never have enough sales training. New sales folks benefit by
learning effect consultative sales techniques that will enhance their value to
your organization and customers. For the experienced sales professional
refreshers are always required to hone their skills and keep current. Gray
Hare has partnered with Total Training Network to provide on demand
training programs for all levels of sales, marketing and executive
management. As a resource broker we can also recommend Instructor
Lead training organizations that will suite yours needs and budgets.
6) Software for the Sales Force. Your accounting software can tell you
where you have been and it can tell you where you are, but it can’t tell you
where you are going. Your sales software can tell you where you are going
and it can help you get there. We work with customers to identify the correct
sales software for your organization. Whether you need Contact
Management (CM) Sales Force Automation (SFA) or Customer Relationship
Management (CRM) we can provide guidance in selection and assistance in
implementation.
-making comes from a
long tradition of guessing
and then blaming others
for inadequate results.
Scott Adams
take the place of
persistence. Talent will
not; nothing in the world
is more common than
unsuccessful men with
talent. Genius will not;
unrewarded genius is
almost a proverb.
Education will not; the
world is full of educated
derelicts. Persistence
and determination alone
are omnipotent".
Calvin Coolidge
best climbed by
stepping on the rungs of
opportunity.
Ann Rand
smarter than football
players. How often do
you see a baseball
team penalized for too
many men on the field?
Jim Bouton
advanced technology
is indistinguishable
from magic.
Arthur C. Clarke